Easy Keys to Success - Business Communication and Personal Branding

Mr. Nikhil Kulkarni interacted with the first-year students at NITIE on the topic- Business communication and Personal Branding. He has a decade of experience in Consulting and has started his own start-up  TripDarwin recently. His learnings from his journey are as below.

What is Job?

Job is 80% communication, 15% relationship, 5% research. This is opposite to what people think it is. Hence, Best consultants are the best communicators.

 

What are the keys to success?

As an aspiring manager, Excel, Word, PowerPoint are going to be the best buddies in any career. The use of which is illustrated below.

 

 

 

Types of Business Communications

1. Proposals

PPT and word are the mediums in which you make the proposals. PPT proposals are convenient, easy to fill.

25 slides in PPT would equal 2 pages in word and recently flip through PPT is preferred, like Instagram.

2. Reports

These are the outcome of your work and include  What and  How you did the task. Entire blowdown should be covered in the report. Reports are generally mailed.

3. Executive Briefing-

This should not be the report and should be the summary of the report. Mostly done in PPT.

4. Detailed Project Report - DPR

Mostly used in the Govt. Sector - MS word format

5. Work Papers

Are the data behind the result and are generally in Excel/word.

 

This is the time to master these 3 tools. The better you are with these tools, the better will be your career. SCM heads are the best in Excel. Excel can also be used to automate some of the processes.

 

 

How do you structure your content?

Use the Pyramid Principle

1. Introduction

2. Divide into parts

3. In subparts

4. Conclusion

 

Also, ask the following questions before writing -

Q.     What is the objective?

                        Solution/Address the problem/

 

Q.     Who is the audience?

                        Private sector/non corporates

                         

Q.     What is the context in which this content is going to consume?

                        Pre-COVID, new Business development?

 

Q.     Does it contain all the aspects of the problem?

                        Every report should have a solution to the problem.

 

After getting the answers to the above questions use this framework to give a structure to the article

IDFL - Idea, Data, Fact, Logic

 

How to make Impact?

Begin your presentation with either of the following -

1. Stats/image even before the introduction

2. Quote

3. Video

4. Question

5. Activity

 

 
Creating a Personal Brand

Are you known independently in your own sector without having a direct relationship with you?

People with the personal brand don’t need a CV. They need no introduction. 

Benefits of having a personal brand -

1. Reverberates with your personal brand

2. Getting things done

3. Builds Credibility, Confidence

4. People get comfortable in working with you.

 

How to make it?

1. Blog - Medium/WordPress/Blogger

2. YouTube Channel

3. Twitter

4. Instagram/Facebook

 

 

Hope this blog helps you to for a crisp idea about business communication and Personal branding.