Dhanda - Learn the real Business from Swadeshi Mandi

 

As every year, the "Swadeshi Mandi" was launched this year but through an online platform. Swadeshi Mandi is an event organised by the "Marketing Interest Group" - MIG and volunteered by Prof. T Prasad, very well known as the "Mandi sir" at NITIE, Mumbai.

This year, we had the honour to have an esteemed guest for the inaugural of the event.

1.      Shri Abhay Jere, Chief Innovation Officer - Ministry of Education, Government of India. 

2.      Apeksha Haldia - Founder "Zyka Ka Tadka"

  

 

Mr. Jere with his vast experience in the field and being at such a responsible position at the government of India truly gave us some enlightening views.

He emphasized on the point that there is no inadequacy of ideas in a nation of such a large population. India has a large pool of talent which when tapped can take our country to the next level of innovation.

 

 

For this to happen, more and more people need to take a plunge into entrepreneurship. Among the ones that take this beautiful chance of getting into entrepreneurship, there are some who might learn if they fail only to build a bigger company in their next attempt while there are ones who will believe in their ideas and go on to become successful. In any way, they are going to solve problems through new ideas and generate employment.

He believed that only when such young, bright and talented students dive into entrepreneurship, is when India can be self-reliant  - Atmanirbhar Bharat

 

 

 

Miss Apeksha, being an alumnus of NITIE, was very excited to be associated with her alma mater. She started off by reminiscing her college days when our Prof. T Prasad had given them a task to "sell" anything on the streets. The initial reaction of the students to this was a bit weird as they thought that this is not why they were in a B school.

But they soon realized, that it is the selling that happens on the streets is what teaches you the most important topics in Business communication. She remembered, that she had worked for an NGO and sold games of children on the streets and stopped people even in BMW cars to buy them. All the earnings were shared with the NGO later. This field experience of selling was something that she never forgot and enriched it throughout the journey.

 

She worked in P&G where she had got an opportunity directly after the completion of her MBA. But after a few years of working in the corporates, the local selling is what she loved, she realized.

She, together with her mother started "Zyka ka Tadka" and left the job at P&G. Zyka ka Tadka hosts Indian mothers while cooking LIVE. This concept was innovative and soon caught the attention of the viewers and gained thousands of subscribers on YouTube. Currently, ZKT has 432K subscribers on just YouTube.

She encouraged young students of NITIE, to think of the box and look for every opportunity that can be turned into a business.